Writer and editor specializing in long-form content for technology, healthcare, small business, and marketing. This portfolio contains a representative sampling of the types of content I can create.
GOOGLE QUESTIONS & ANSWERS: WHAT YOU DON’T KNOW CAN HURT YOU
This is the second ebook I did for Get Five Starts (now GatherUp). I created the ebook using existing blog posts and interviews with SMEs. The topic addressed how multi-location companies and agencies can turn Google’s newest local brand hazard -- Google Questions & Answers -- into a business-building asset.
Interactions Research Paper Highlights Trustera’s Real-time PCI Data Redaction
I wrote this post based on a research paper the company commissioned to promote one of its products, Trustera. The project required an interview with one of the paper's authors and work with the marketing team to refine the deliverable.
Create Contact Center Experiences Your Customers Can Trust
An agency client assigned this project, which addresses the need to instill customer trust through the use of PCI-compliant credit card transactions. It focuses on Interactions Trustera technology product.
Gig CX Labor Arbitrage White Paper
An agency client commissioned this white paper, which addresses GigCX labor arbitrage and global recruiting capabilities through on-demand platforms, such as those provided by LiveXchange.
7 SEO Tools No B2B Content Marketer Should Be Without
A blog post/article I wrote for Contently's publication, The Content Strategist, on content marketing SEO tools.
Chatbots: Tip of the Intelligent Automation Iceberg
This article, written under the CEO's byline, compares and contrasts chatbot technology with the company's intelligent automation technology.
Your Current Automation Approach Is Unsustainable
This is a blog post I wrote for Kristasoft. It deals with robotic process automation.
How to Sell Big Commercial Landscaping Clients with Digital Marketing
I edited and revised this ebook for the client.
How to Build & Maximize an Interdisciplinary Patient Care Team
One of my newer posts for my client SCP Health focuses on the topic of building interdisciplinary healthcare teams. Most posts I write for the client are born from interviews with SMEs but this one was the result of my own research.
Redesign Your Small Business Website with Data
Part of a series of marketing-related articles I wrote for Afilias, a domain name registrar.
What’s the Qualified Business Income Deduction and Can You Claim It?
This article, how business owners can claim the Qualified Business Income deduction, took a lot of time, some interviews, and research. Even the CPA I spoke with said it was a tough subject!
4 Ways to Rebuild Staff & Physician Satisfaction, Trust as the Pandemic Continues
As people, businesses, schools, organizations, and the government recover from COVID-19, so, too, must hospitals and health systems. This post outlines four ways to help hospitals restore staff and physician satisfaction and trust.
Digital Wallets Demystified
Article for Citi.com on digital wallets and virtual wallet apps.
Small Business Cybersecurity Toolkit
Ebook I wrote for Shaw.ca on small business cybersecurity.
Build a Better Business Using Customer Complaints
A 44-page eBook that describes how to use customer complaints and negative reviews to grow your business, build trust, and keep customers happy.