Paul Chaney

My latest article for Managing Editor magazine. It is a pillar article that provides a detailed explanation and how-to guide for creating a content audit.

"Creating outstanding content is only one part of an effective content marketing strategy. To be successful, you must ensure the content reaches its intended audience and fulfills specific business objectives over time. That’s where content audits play a critical role."

A 44-page eBook that describes how to use customer complaints and negative reviews to grow your business, build trust, and keep customers happy.

This is the second ebook I did for Get Five Starts (now GatherUp). I created the ebook using existing blog posts and interviews with SMEs. The topic addressed how multi-location companies and agencies can turn Google’s newest local brand hazard -- Google Questions & Answers -- into a business-building asset.

An agency client assigned this project, which addresses the need to instill customer trust through the use of PCI-compliant credit card transactions. It focuses on Interactions Trustera technology product.

An agency client commissioned this white paper, which addresses GigCX labor arbitrage and global recruiting capabilities through on-demand platforms, such as those provided by LiveXchange.

A blog post/article I wrote for Contently's publication, The Content Strategist, on content marketing SEO tools.

One of my newer posts for my client SCP Health focuses on the topic of building interdisciplinary healthcare teams. Most posts I write for the client are born from interviews with SMEs but this one was the result of my own research.

Part of a series of marketing-related articles I wrote for Afilias, a domain name registrar.

This article, how business owners can claim the Qualified Business Income deduction, took a lot of time, some interviews, and research. Even the CPA I spoke with said it was a tough subject!

As people, businesses, schools, organizations, and the government recover from COVID-19, so, too, must hospitals and health systems. This post outlines four ways to help hospitals restore staff and physician satisfaction and trust.